Portfolio: Bare Wealth Advisors Identity
Bare Wealth Advisors Identity
- Complete re-branding
- Logo redesign and enhancement
- Motto and messaging management
Concept
Bare Wealth Advisors (formerly Bare Financial Services) wanted a complete retooling of their organization, from their communicated core principles to their signage. This required a comprehensive effort from the Sharp team involving input from designers, writers and seasoned business people. The end result was a complete identity strategy that was consistent across all mediums and exhibitive of Bare’s values.
Solution
The brand integration strategy began with the company’s image – its logo. Business cards, signs, letter heads, folders, and other marketing materials gave way to a new and enhanced logo which embodied Bare’s new message of: Driven by faith. Planning with purpose. Giving you clarity. The content team worked with Bare’s leaders to develop messaging that would encapsulate the heart of Bare Wealth Advisors and at the same time set them apart from their competitors. The final step in the rebranding plan was to visually align already established models, like financial charts and graphs, with the new design scheme. At project’s end, Bare Wealth Advisors successfully made its transition with a new look, a new story, and a newfound confidence.
Categories: Design & Development, Business to Consumer "B2C", Identity
