Portfolio: Gettysburg Battlefield Tours
Gettysburg Battlefield Tours
www.gettysburgbattlefieldtours.com
- Site redesign
- Online ticketing implementation
- Organic optimization, social media management, & blog management
- Unique subsections themed to differentiate group tours & ghost tours
Concept
Gettysburg Battlefield Bus Tours approached us for search engine optimization (SEO), which ultimately resulted in an entire site redesign to expedite its benefits. The site needed a more cohesive design and simpler navigation, including an easier, more prominent, ticket purchase process.
Solution
With the launch of its new site, Gettysburg Battlefield Tours enjoyed an increase in online sales by more than 30% in one year. A streamlined navigation with user-friendly cues helps ease the path to purchase and conversions rose by 32% in a year. The integration of cheerful social media links helped Gettysburg Battlefield Tours experience an increase in social referrals by more than 100%.
Internet Marketing
| INCREASE FROM YEAR 1 TO YEAR 5 | |
|---|---|
| Traffic | 83,892 (48%) |
| Organic Referrals | 60,202 (49%) |
| Conversions | 18,076 (54%) |
| Organic Conversions | 13,126 (57%) |
| Online Sales | 4,440 (136%) |
| Sales Totals | 150% |
Time Frame: 5 Years
Categories: Digital Marketing, SEO, Analytics, Blog Management, Schema.org, Social, E-Commerce, Custom Programming, Responsive, Business to Consumer "B2C", Design & Development, Mobile, Dynamic, CMS
Markets: Hospitality & Entertainment
